Social media has evolved from being merely a tool for communication to becoming synonymous with communication itself in an era of its ascendance and widespread ubiquity. Given the prevalence of cross-cultural intersections in modern life, this study examines the transformative impact that social media has had on the perceptual landscape of cultural distinctions. The study, therefore, is a comprehensive analysis of the ramifications of social media employment within the adaptation trajectory of students participating in international exchange programs. Employing a qualitative methodology, the research delves into the experiential narratives of 20 Indian students who engaged in internships across various global locales. A thorough qualitative examination of the data, the paper attempts to understand the existing presence of cross cultural knowledge, the impact of social media on communication patterns in the cross cultural settings, and explore the need for cross-cultural education within academic institutions.

Authors:
Pushp Lata, Birla Institute of Technology and Science, India
Sugandha Bhatnagar, Birla Institute of Technology and Science, India

About the Presenter(s)
Professor PUSHP LATA is a University Professor/Principal Lecturer at BIRLA INSTITUTE OF TECHNOLOGY AND SCIENCE, PILANI, INDIA in India

Connect on Linkedin
https://www.linkedin.com/in/pushp-lata-7654b01b

Connect on ResearchGate
https://www.researchgate.net/profile/Pushp-Lata

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