Presentation Schedule
From Attitude to Action: Exploring Key Factors Influencing Chinese Mainland Design Educators’ Intention to Integrate AI into Creative Teaching Practice (103772)
Session: On Demand
Room: Virtual Video Presentation
Presentation Type: Virtual Presentation
The integration of Artificial Intelligence (AI) into design education is transforming how design knowledge is taught and practiced. AI tools are increasingly used in concept generation, visual exploration, and design evaluation, activities traditionally relied on human intuition and design expertise. In Chinese mainland, design education is being encouraged to integrate AI literacy into the curriculum, yet the behavioural and contextual factors shaping their adoption remain underexplored. This study investigates the key determinants influencing design educators’ intention to use AI tools in teaching, through the Theory of Planned Behaviour (TPB). Using mixed-methods approach, it combines a quantitative survey (N=100) with ten semi-structured interviews with university-level design educators across various design disciplines in Chinese mainland to capture both statistical trends and contextual insights, triangulating survey-based patterns with qualitative insights. The findings show that educators hold positive but critically reflective attitudes toward AI, recognising its pedagogical value in enhancing efficiency and creative exploration while expressing concerns about over-dependence, diminished student agency, and eating away of foundational design skills. Strong normative influence from industry and academic discourse drives adoption intentions, but inconsistent institutional support, limited technical infrastructure, and uneven student readiness constrain perceived control. Despite these barriers, intention to adopt remains high, with most educators planning gradual integration of AI tools when resources and ethical frameworks are available. The study concludes that sustainable adoption requires aligning institutional resources, teacher training, and curricular design to position AI as a co-creative partner, enhancing rather than displacing human creativity in the evolving landscape of intelligent design education.
Authors:
Yuanyi Liao, The Hong Kong Polytechnic University, Hong Kong
Henry Ma, The Hong Kong Polytechnic University, Hong Kong
About the Presenter(s)
Yuanyi Liao is a Project Associate at the School of Design, The Hong Kong Polytechnic University
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Virtual Presentation
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