This study compares the effectiveness of a game-based learning (GBL) approach using the "MyShop" board game to standard lecture-based education when teaching retail management and the Quality Store System (QSS) to third-year university students. The study used a quasi-experimental approach, with an experimental group (Group A, n=181) learning through the board game and a control group (Group B, n=71) receiving traditional lectures. Pre- and post-tests were used to assess learning results over a 10-week period, and student satisfaction was also tested for the GBL group.
The study found that both approaches resulted in substantial learning gains (p <.05), although the GBL group had a much higher mean learning gain (14.22) than the lecture-only group (9.27). Furthermore, students acknowledged high levels of enjoyment with the board game, emphasizing its usefulness in encouraging collaborative learning and critical thinking. The study concludes that including the "MyShop" board game into lectures is a substantially more effective pedagogical method than traditional lecturing alone, since it improves learning outcomes and student satisfaction in retail management education.

Authors:
Tanya Supornpraditchai, Panyapiwat Institute of Management, Thailand

About the Presenter(s)
Asst. Prof. Dr. Tanya Supornpraditchai, Faculty of Business Administration, Panyapiwat Institute of Management. She is an expert in retail management, marketing, and educational innovation, with a focus on developing active learning tools like the My

Connect on Linkedin
https://www.linkedin.com/in/tanya-supornpraditchai-2b7668304/

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